Eighty five percent of people trying to tone up and lose weight fail to get the results they were promised. This is the only industry I know where people fail to get what they've paid for and blame themselves. If you have made attempts and are not achieving your goals, you may think it may be because you didn't have enough willpower, didn't follow through, or were too lazy. In most cases, I disagree! It is more likely that you have been armed with ineffective technologies: methods that look quick and easy and offer overnight solutions. Even some of the longer term approaches are laden with mistruths.

The general public has been misled and misinformed by the slick sellers of TV infomercials and commercial diet centers. Diets will make you fatter. A "tummy-toner" will not give you a six-pack. A "thigh-machine" will not reduce the size of your thighs and many of the "fat free" foods on your supermarket's shelf are actually 100% fat!

Take for example that "fat-free" can of cooking spray – you probably have some in your kitchen cupboard. It says "fat-free", so we looked at the label. Grams of fat: zero; calories: zero; calories from fat: zero. Hmm, let's look at the ingredients: 100% pure corn oil. How do companies get away with these false claims, you ask? Food labels and other regulations are tricky. You have to read the fine print. According to the FDA, any food that supplies half a gram or less of fat per serving may be labeled as "fat-free". However, there aren't any regulations as to the size a serving has to be. One serving of the cooking spray is two-tenths of a gram. Well, two-tenths of a gram of anything is going to contain less than one gram of fat!

Arm yourself with knowledge. Get the proper information from a qualified source whose goals are in line with your health and wellness needs. There are lots of billion dollar companies out there with billion dollar marketing schemes. Don't be taken!